Special issue: Navigation World 2008 No. 3 – October 21 st , 2008 ●● ●● GPS GAMING // Being playful in the development of a creative industrial culture Dr. Wen-jean Hsueh, general director of ITRI’s Creativity Lab will chair the Navigation World session on October 21 st , 1 pm –3 pm. The Creativity Lab of the Industrial Technology Research Institute (ITRI) is the first in Taiwan to base itself on abundant technological resources while cultivating insights into the needs of people and societies to identify critical issues that can be attacked by technologies. It is also the first to link technologies to lifestyle, bringing perspectives from humanity and science together to seek solutions that improve lives. The lab facilitates, generates, evaluates, and demonstrates novel concepts, with collaborations from technical labs towards realisation, all through intensive interactions with the industry and cross-disciplinary collaborations. In the process of carrying out its mission, the Creativity Lab strives to influence Taiwanese industry to transform from the mindset of “Made in Taiwan” to “Created in Taiwan.” In line with that strategy, ITRI announced a special topic prize on GPS gaming for this year’s European Satellite Navigation Competition. The challenge was to find a way to HAVE FUN with a satellite which is precise in timing and positioning and to link people in different positions of the real world with players in a virtual world. The winner of the special prize will present the winning idea at the Navigation World Conference Forum. YouCast – realtime, interactive TV Imagine showing the world what you see and seeing the world through the eyes of billions at this very moment. And think about connecting with those who share the same vision and passion, no matter what the location or topic at hand. With YouCast – the winning idea for the region of Taiwan in the European Satellite Navigation Competition 2008 – anyone with a GNSS mobile device can broadcast his or her live videos to the world from anywhere broadband mobile Internet is available. The YouCast ser - vice platform will help create new genres and applications of social media and online journalism with real-time, interactive, locationbased videos. Users of YouCast will be able to explore and search real-time video events by location, request live content from designated areas on a map, and interact with video providers with instant text or voice messages. In addition, users with similar interests in a particular re- Locationbased gaming Integrated GPS receivers are an important and unique selling proposition for mobile phones in comparison with other entertainment devices like the PC or gaming consoles and are the basis for the new genre of location-based games. Business and Innovation Magazine news for Satellite Navigation 9 PDAs (Nokia, Windows Mobile, iPhone and Android in development). The main aspect of GPS Mission is its user-generated content approach. And because creating location-based games has never before been so easy, GPS Mission is mainly based on usergenerated content. A mission can be a scavenger hunt, a playful guide through a town or a story in the real world in which you are the main actor, depending on what its designer created. After only four months and still in its beta phase GPS Mission is already played worldwide and players have created missions in 41 countries. www.orbster.com iOpener technology successfully tested in Zolder 24-hours race The iOpener technology, which allows the mapping of real-world sports competitions to an artificial world, has now been fully tested during an official 24-hours car race. gion and/or topic can form communities and receive instant notifications on related live video events. YouCast will support integration with popular social networks and provide first-hand live footage for TV news networks, as well as royalty rewards for users. Once enhanced by the higher-precision Galileo GNSS, YouCast will assist rescue efforts and community patrols with live video streams and accurate locations of incidents, including dynamic visualisation of routes to live video sources. YouCast will target global users who have a GNSS mobile device Based on the fact that there were around 100 million GPS phones in the worldwide markets in 2007, there is a massive growth expected up to 440 million sold devices by the year 2011 (source: iSupply). The mobile gaming market in general is expected to grow by up to 3.1 billion Euros in 2011 (PWC, Media and Entertainment Outlook 2007). Because “location” is one major aspect that makes mobile gaming unique, it is to expected that a substantial part of this revenue will come from location-based games. The German company Orbster started a location-based gaming platform called GPS Mission in May 2008. GPS Mission is a locationbased game played outside on GPS-enabled mobile phones and The test was a great success and members of the iOpener team and some guests were actually able to game from behind a PC in real-time against the drivers of the Moritz Racing Team driving on the Belgian Zolder circuit. The stress test was made possible through cooperation with the Zolder circuit, and Moritz Racing Couch potatoes vs. professionals – GPS-enabled realtime racing equipped with a video camera and access to broadband mobile Internet. Based on iSuppli forecast, around 560 million GNSS phones will be shipped in 2012. Conservative estimates indicate that 10 percent of GNSS phone users will be potential YouCast users, five percent of which will subscribe to the premium service for a €5 monthly fee. This would result in annual revenues of €168 million worldwide. In addition, YouCast will profit from web and video advertisements, location-based marketing, and royalties. www.quantatw.com GPS gaming – a new promising market for developers Team. “You can indeed call this a stress test! For the equipment, as well as the team!” iOpener CEO Andy Lürling says. “And we are really satisfied with the results.” One of the main concerns was whether all in-car equipment would hold out for 24 hours, and it did. ‘Surviving 24 hours of shocks and the heat, sometimes reaching above 70 degrees, gives us confidence that the equipment will perform in all other race conditions’, Lürling adds. “The reason for Moritz Racing Team to cooperate in testing the iOpener technology is that we are a team that stands for the improvement of motorsports in general”, driver and team owner Bert Moritz explains. “And we (Moritz Racing) believe that iOpener has an application that if used wisely by the race association, will stimulate a new channel to attract a new, younger target group to motorsports”. Moritz is convinced that this immersive feature will attract more sponsors to the motorsport. He adds: “Personally, I also really like that iOpener’s technology can be used to train young drivers and optimise their driving skills.” Last year iOpener Media, a spin-out of the European Space Agency Incubator Programme, received EUR 4.1 million from the Triangle Venture Capital Group to make its technology ready for market introduction. Currently iOpener is in negotiations with most of the major race associations, as well as most of the major game publishers/developers. Some of the race associations, game publishers and developers, as well as the press tend to agree already that the iOpener feature is the next “killer application” in games. The first iOpener-enabled game is expected to be launched in early 2009. www.iopenermedia.com CITITOUR: Connect I To Ideal TOUR In line with the European Satellite Navigation Competition 2008, the Industrial Technology Research Institute of Taiwan awarded a special prize for the best way to have fun with GNSS. The winning project is an idea by the Taiwanese researcher Jung-Huang Liao called CITITOUR. CITITOUR is a tool that integrates mobility, locality, touring, and Web 2.0 for backpackers, group tours and professional touring guides. Equipped with a CITITOUR device, any traveler is a potential user of this service, which will be provided at a CITIWEB website. The idea is to share travel experiences right on the spot. The CITITOUR device will connect to the Web to download files from the CITIWEB website, but will not require an Internet connection while touring. As the traveler moves around, the appropriate voice files will be triggered to provide useful and interesting information relevant to particular areas or sites. The website will offer a platform for users to upload, browse, and download CITIGO voice files, as well as to exchange comments and feedback. Some CITIGO files will be free to download; other files rated as high-quality by users or the CITITOUR company may be subject to a small fee. The most active and popular users can thus become paid employees of the content providers. Professional tour guides will also be able to participate as both content providers and downloaders. For users, it is motivating and fun to make money by indulging their passion for travel and sharing their knowledge and experiences with others. Over time, users will add more and higher quality content that covers a wider range of tourist destinations and sites, making the service even more valuable and appealing. www.itri.org.tw/eng
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